Learn timeless advocacy principles from Aristotle to Cicero, using modern case law to build credibility, tell compelling stories, and win cases.
As lawyers, we make arguments on behalf of our clients every day, but how often do we pause to consider the fundamental principles of advocacy that can help make our arguments as persuasive as possible to our intended audience?
Experienced trial and appellate lawyer, law professor, and co-author of the book "To Prove, To Please, To Move: Timeless Principles of Legal Advocacy," Peter Afrasiabi explains how you can use the fundamental insights of Aristotle, Cicero, and other great advocates to make your best arguments on behalf of your clients.

Legal Technology & Education
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Founding Partner at One, LLP
Peter Afrasiabi is a founding partner at One LLP and focuses his practice on copyright, patent, trademark, and entertainment litigation. In addition, Peter is a professor and the Director of the Appellate Clinic at the University of California, Irvine School of Law. Peter graduated from the University of California, Los Angeles and the University of Southern California Gould School of Law.