How to find the core theme of any case - and use it to persuade judges and juries
Most cases don’t fail because of bad law - they fail because the story never lands. Lawyers often overwhelm judges and juries with facts, arguments, and language that obscure the real issue instead of clarifying it. The result? Technically sound submissions that are forgettable, unfocused, and unpersuasive.
This practical and engaging webinar teaches lawyers how to uncover “the one big thing” every case is truly about—and how to use it to tell a clear, compelling story from first filing to final argument. Through proven techniques for distilling facts, pressure-testing narratives, and sharpening language, participants will learn how to transform dense case files into persuasive advocacy that resonates. Whether you’re handling a one-day trial or a multi-month litigation, this session shows how focus - not volume - wins cases.
Key learning outcomes and topics covered in this course include:
This course is an essential resource for litigators, appellate lawyers, and law students who wish to elevate their written and oral advocacy. By mastering the art of legal storytelling and focusing on the one big thing, legal professionals can better connect with decision-makers and advocate for their clients with greater confidence and clarity.
Attorney | Scott Key & Associates
Scott Key is a seasoned litigation advocate, writer, speaker, and teacher. With over twenty years of experience, he began his career in criminal defense, focusing on appellate advocacy, habeas corpus, and parole. Today, his practice includes civil defense, representing Georgia municipalities, as well as appellate advocacy, blending both criminal and civil litigation. Outside the courtroom, Scott is active in legal education: he coaches law school moot court and mock trial teams, supervises law students working in public defender offices across Middle Georgia, and teaches advanced persuasive writing to third-year law students. He is a former president of the Georgia Association of Criminal Defense Lawyers, a past chair of the Appellate Practice Section of the State Bar of Georgia, and a current member of the Georgia Defense Lawyers Association.
