Protecting the Unconventional: Legal Strategies for Non-Traditional Trademarks
Trademarks extend far beyond names and logos — and businesses increasingly rely on distinctive sounds, colors, product shapes, packaging, motion elements, and other unconventional brand identifiers to stand out in crowded markets. This program explores the expanding world of non-traditional trademarks, examining what qualifies for protection, the legal standards courts apply when evaluating distinctiveness and functionality, and the practical challenges involved in securing and enforcing these rights. Participants will gain insight into how non-traditional marks are recognized, how trademark offices and courts analyze them, and what strategies practitioners can use to improve registrability and brand protection outcomes.
Trademark and Copyright Attorney| Co-Chair State Bar of Texas Trademark Committee | President MBAH
Shirazi Z. Jaleel-Khan is a trademark attorney with over 15 years of experience in trademark prosecution and enforcement, helping clients protect, strengthen, and grow their brands. She began her career at a boutique intellectual property firm managing large trademark portfolios and later served as a trademark attorney and team manager at a legal services company. In 2024, she founded SZJ Legal PLLC to provide accessible intellectual property and business law services to small businesses and individuals.
