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Strategic Business Writing (SBW)

Write to both inform and connect with your readers.

Created byHigh-Value Writing
BeginnerUpdated Aug 15, 2024

What You'll Learn

  • check_circleIdentify the two goals of intentional workplace writing—informational and relational
  • check_circleAdapt your writing to meet your reader’s needs
  • check_circleUse strategies for clear writing that can increase your readers’ responses
  • check_circleMake intentional choices about tone, voice, and word choice in your business writing
  • check_circleIntentionally choose where to direct your reader’s focus
  • check_circleManage the writing you use in tense or difficult situations

About This Course

When we write for work, we have a lot to consider—including questions like, “How much detail should I include?” and “How can I be concise while still explaining everything I need to say?” As we write to inform our readers, though, we have a second, simultaneous goal: connecting with them. Just as we work to create clear, concise messages, we can also ensure our messages are connected and relational.

Strategic business writing means thinking about both informative goals like clarity and concision, and relational goals like tone, respect, and empathy. This class shares three strategies for conveying clear, concise information and three strategies for writing to convey respect and connect with your readers through intentional business writing.

Course Content

3 activities • 3 videos • duration: 50m

remove
The Two Goals of Strategic Business Writing1 videos • 1 quiz • 13 min
  • videocamWriting with Strategy
    Duration 13:56
  • quizWriting Strategically: Meeting Multiple Writing Goals
add
3 Strategies for Writing to Meet Informational Goals1 videos • 1 quiz • 17 min
add
Strategies for Writing to Meet Relational Goals1 videos • 1 quiz • 19 min

Your Instructors

High-Value Writing

Practical writing and communication skills for work, school, and life.

menu_book7 courses
star206 reviews

High-Value Writing is a modern-day virtual school on a mission to help everyone use writing to their advantage—to meet goals and build positive relationships. We believe everyone deserves to navigate writing and communication with flexibility and confidence. By being adaptable in our writing, we can make intentional communication decisions that benefit our lives and relationships. That’s why High-Value Writing teaches communication principles that extend across all areas of writing—from business writing to academic writing to poetry and prose. In 2018, Erin Lebacqz started High-Value Writing to disrupt the ways we teach, use, and talk about writing. Our workshops, books, videos, and eLearning courses empower you to use practical communication strategies intentionally and independently. We believe strategic writing is one of the most effective ways to meet goals and improve personal and professional relationships. We hope you’ll join our growing community on this path towards a world connected by thoughtful, intentional communication.

Erin Lebacqz

Strategic Writing and Communication | International Teacher Education | Student-Centered Learning

An acclaimed international educator, Erin Lebacqz has been teaching Writing and Pedagogy (how Teaching and Learning work) for over 25 years, in business and academic settings in the U.S. and around the world.

Credit Information

What Students Are Saying

4.8 out of 5
Student's Choice
61 reviews
  • TJ
    T Jerrold J.
    starstarstarstarstar

    Another fabulous course from High Value Writing

  • JP
    John P.
    starstarstarstarstar

    good course

  • HL
    Hugh L.
    starstarstarstarstar

    This was really helpful in a) understanding some of the failed communications, b) structuring the informational and relational structures in writing. Thank you (PS - there were way too many syllabals in my last sentence!)

  • PW
    Paul W.
    starstarstarstarstar

    Just like the lesson, this course was concise and clear and got right to the point.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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