Develop a comprehensive social media policy to minimize liability and protect your company's reputation.
A social media policy isn’t just an afterthought — it’s a must. You don’t have to look far to find stories of social media scandals: an employee tweets something offensive from an official company account, a hashtag campaign backfires, an employee shares confidential company information, or engages in harassing or discriminatory conduct on their personal social media feed.
A well-crafted company social media policy can help your organization proactively prevent these types of scandals.
So, what can employers do? More importantly, what does the law allow an employer to do reactively when it discovers and decides to address an employee’s (mis)use of social media? And what about the variety of pre- and post-employment issues implicated by the presence of social media? Landmines abound for the unwary and unprepared.
This session will provide helpful insight into a wide range of legal and practical issues that must be considered when dealing with an employee’s social media usage, as well as practical tips when crafting or revising an effective social media policy.
Join us to learn more about how to manage employee use of social media. We will cover the NLRB perspective, what laws apply to both private and public sector employers, and best practices for handling challenging scenarios.
Owner, Founder, President and "Oracle of Data" at a law firm dedicated to electronic information advice
Robert D. Brownstone, Esq. After reaching his 20th anniversary as a lawyer and technologist at a prominent Silicon Valley law firm in 2000, Robert launched his own law firm and a tech consulting company. Most of his work entails advising and/or training organizations on: records retention/destruction policies and protocols; electronic discovery; data privacy; cybersecurity; data breach incident response, eWorkplace policies, protocols and training; and social-media rewards and risks. A nationally recognized resource on electronic information, he has authored over 100 articles and been cited in at least 100 law review articles.  In addition, he has been featured or quoted more than 180 times in various legal publications and major mainstream media outlets. Robert has delivered over 500 presentations on a wide range of topics and also taught, and been an administrator, at multiple law schools all around the country. Robert is a member of the State Bars of California and New York and is a past Chair of the executive committee of the State Bar of California’s Law Practice Management and Technology (LPMT) Section. He has taught more than 10 eDiscovery Law & Process classes at four law schools nationwide. Robert received his J.D., magna cum laude, from Brooklyn Law School and his B.A., English Literature and Political Science, from Swarthmore College. His full bio and extensive CV – the latter with hundreds of linked resources – are available at https://www.oracleofdata.com and https://www.robertbrownstone.com .
