Maximize Your IP's Financial Potential through Innovative Monetization Techniques
This course delves into the complexities and nuances of Intellectual Property (IP) Monetization, guided by the expertise of David Postolski, a seasoned patent attorney and IP strategist. Aimed at inventors, creators, start-ups, entrepreneurs, and legal professionals, the program uncovers the vast potential of IP assets by exploring various monetization strategies that can turn innovative ideas into substantial revenue streams. Participants will learn about leveraging IP through licensing, litigation funding, and understanding valuation methods. The course also highlights the importance of protecting IP rights and establishing personal relationships with your market. With real-world examples including the acquisitions of Motorola Mobility by Google and Burt's Bees by Clorox, the course offers insights into how leading companies have successfully monetized IP. By the end of the program, attendees will be equipped with the knowledge to not only protect but also strategically monetize their IP, ensuring long-term financial success and innovation impact.
Partner, Gearhart Law; Council Member- ABA IP Law Section; Faculty- Parsons School of Design
Experienced Intellectual Property and Professor with a demonstrated history of working in the law practice industry. Skilled in Patent Law, Venture and Corporate Law, Trademarks and Copyright Law.
