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Master the balance between authentic personal branding and strict attorney advertising regulations.
This course teaches attorneys how to show up online with confidence and credibility—without risking ethics complaints. Attendees will learn compliant branding strategies, content ideas that add value, and best practices for engaging audiences while honoring New York’s professional rules.
The course examines the intersection of professional legal ethics and modern social media marketing for attorneys. It covers the application of professional conduct rules to digital platforms, emphasizing the importance of avoiding misleading claims, unauthorized solicitation, and improper use of professional designations.
The content provides practical strategies for building a personal brand through consistent, authentic content creation while maintaining compliance with regulatory standards. Participants will learn how to navigate platform-specific features, manage professional online presence, and utilize organic growth techniques without violating ethical mandates.
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The NYS Academy of Trial Lawyers is the largest statewide trial bar in the US with 5,700+ lawyer and judge members. We are committed to protecting, preserving and enhancing the civil justice system. Our highly acclaimed CLE programming features extraordinary presenters covering the most timely and important topics.
Attorney at Langella & Langella
Lindsay works as an attorney with her father, Michael Langella, where she primarily focuses her practice on plaintiff's personal injury cases. Lindsay Langella began her legal career as an Assistant District Attorney in the Suffolk County District Attorney's Office. She graduated from Roger Williams Law School and Bryant University for her undergraduate degree. She also sits on the Academy's Associate Board of Directors.
Founder of Stufano Law, PLLC
Thomas is the founder of Stufano Law, a NY personal injury law firm representing individuals injured through the negligence of others. Before founding his firm, Thomas practiced on both the defense and plaintiff sides of personal injury litigation, giving him unique insight into how claims are evaluated, defended, and resolved. A graduate of Touro Law Center, where he served as a member of the Touro Law Review, Thomas focuses his practice on motor vehicle accident and premises liability litigation throughout New York.
Founder of Iconogram Group, Inc.
Jill is a Long Island-based entrepreneur and founder of Iconogram Group, a marketing agency helping businesses and personal brands grow through social media, content creation, and digital strategy. With a background in fashion buying and a passion for creativity, Jill built Iconogram to offer personalized, results-driven marketing support for clients nationwide. She also runs JMD by Jill DiVito, a curated jewelry line, and co-founded Interflow CRM to help streamline business operations. Jill is passionate about education, community, and helping others show up confidently and authentically online.