Gain clarity and confidence in green marketing. Learn how current laws shape environmental claims and ensure compliance.
Navigate the complex legal landscape of environmental marketing claims with our course, "Environmental Marketing Laws: Current Trends".
In an era where environmental attributes significantly influence consumer choices, understanding the rules is critical for businesses. This course delves into the Federal Trade Commission's (FTC) Green Guides, providing essential insights into how to make truthful, non-deceptive, and adequately substantiated environmental claims under Section 5 of the FTC Act.
You will gain a comprehensive understanding of the general principles governing all environmental marketing, including the necessity of clear qualifications, precise claims about product vs. packaging, avoiding overstatement, and the rules for comparative claims. The course explores the FTC's framework for determining deception and the crucial requirement for competent and reliable substantiation, particularly scientific evidence.
Explore specific guidance on common claims:
By completing this course, you will be equipped to identify and avoid greenwashing, understand the interplay with FTC Endorsement Guides, and stay informed about current trends and potential updates to the Green Guides. Ensure your environmental marketing builds trust and complies with evolving legal standards.
Empowering Legal Professionals, One Hour at a Time
CLE for Me provides innovative, accessible, and engaging Continuing Legal Education designed to meet the needs of today’s busy legal professionals. With a focus on practical insights, emerging trends, and compliance requirements, we deliver courses that are as impactful as they are convenient. Our expert-led programs empower attorneys to stay informed, enhance their skills, and excel in their practice—all at their own pace.
Licensed New York Attorney
Licensed in New York and currently based in Illinois. She is in her fifth year as a corporate attorney and has experience working in law firms and in-house settings. Her focus includes corporate law, including entity formation, equity issuance, and a focus on equity and debt financings as well as merger and acquisition transactions. She also has experience in commercial agreements and privacy and data security law.
