Explore the legal landscape of deceased celebrities’ publicity rights, covering holograms, deepfakes, and commercial exploitation.

The right of every person to control the commercial use of his or her identity – also known as the right of publicity – is of paramount concern for celebrities whose names, images, likenesses and voices can generate millions of dollars in revenue.Â
This program reviews the statutory and common law foundations of the right of publicity while discussing the legal issues that have arisen in famous cases involving celebrities (living and dead) including Elvis Presley, Marilyn Monroe, Bob Dylan, Bette Midler, Nancy Sinatra, Vanna White and Jimi Hendrix.

Legal Technology & Education
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Founding Partner at One, LLP
Peter Afrasiabi is a founding partner at One LLP and focuses his practice on copyright, patent, trademark, and entertainment litigation. In addition, Peter is a professor and the Director of the Appellate Clinic at the University of California, Irvine School of Law. Peter graduated from the University of California, Los Angeles and the University of Southern California Gould School of Law.