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Harness the power of AI to attract high-value cases, automate client acquisition, and build a modern, scalable legal practice that outpaces the competition.
Law firm marketing is increasingly moving from broad visibility campaigns toward data-driven strategies that help firms better understand their audiences, refine their messaging, and strengthen client engagement. Artificial intelligence is accelerating this shift by supporting content creation, audience analysis, campaign planning, performance measurement, and the efficient repurposing of thought leadership across multiple digital platforms.
This practical course explores how law firms can leverage AI to enhance digital marketing and business development while maintaining professional credibility, ethical standards, and quality control. Participants will gain practical insights into AI-assisted content strategy, social media marketing, audience segmentation, website optimization, thought leadership, and performance analytics to build targeted, consistent, and measurable marketing systems aligned with client needs.
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Marketing Consultant and Social Media Expert Witness
Kate Talbot is a marketing consultant and social media expert witness who advises law firms on digital strategy, branding, and AI-driven client growth. She built her career running social media at scale for brands like Virgin America, and now helps startups grow their audiences and VC funds become recognized voices in their markets. She has been retained in nearly 20 cases by firms including Fish & Richardson and Seyfarth Shaw, and teaches CLE through Lawline and LegalEdge.