Learn to navigate effective advocacy by balancing assertiveness with integrity, objectivity, and strategic restraint in legal practice.

Have you noticed how many lawyers market themselves as barracudas, bulldogs, sharks, and even the occasional "legal pit bull" to highlight how aggressive they are? While being a zealous advocate for your clients is of course an ethical obligation, it’s dangerous and unwise for lawyers to be overly aggressive without considering the downsides.
Experienced litigator and teacher of advocacy in law schools Peter Afrasiabi discusses the need to be balanced in your advocacy so you can avoid the downsides of overly aggressive lawyering, including lost opportunities, damaged credibility, and lost objectivity.
Peter also illustrates with vivid examples how following four key tenets of advocacy – integrity, competency, goodwill, and dynamism – can make you the best possible advocate for your clients.

Legal Technology & Education
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Founding Partner at One, LLP
Peter Afrasiabi is a founding partner at One LLP and focuses his practice on copyright, patent, trademark, and entertainment litigation. In addition, Peter is a professor and the Director of the Appellate Clinic at the University of California, Irvine School of Law. Peter graduated from the University of California, Los Angeles and the University of Southern California Gould School of Law.