Master the empirical tool that turns consumer preference into defensible damages in class actions and IP disputes.
Conjoint analysis, long used in marketing research to measure how consumers value product attributes, has increasingly been introduced in litigation as a tool for quantifying economic harm. In consumer class actions and intellectual property disputes, conjoint studies are often proposed to estimate the value consumers place on specific product features, including allegedly misleading claims or protected intellectual property.
What You Will Learn in this Webinar:
Live and Recorded CLE & CPE Webcasts in the Legal, Tax, Finance, Risk, Compliance and Human Resources Industries
Founded in November 2006, The Knowledge Group has established itself as a premier eLearning hub for Continuing Legal Education (CLE), Continuing Professional Education (CPE), and technology-focused webcasts. We equip lawyers, accountants, and industry professionals with expert-driven insights, timely regulatory updates, and practical strategies to help them stay ahead in an ever-evolving landscape.
Managing Director, Economic Litigation Consultant, Econometrician at StoneTurn
Dr. Zi Peng, a Managing Director in StoneTurn’s Los Angeles office, brings over a decade of experience in economics and the application of advanced statistical models across various sectors, including labor and employment, finance and securities, antitrust, and consumer class action cases. With his unique combination of academic experience and practical expertise, Dr. Peng offers valuable economic insights that help clients navigate complex economic issues and inform strategic decision-making.
Senior Consultant, Economic Litigation Consultant at StoneTurn
Wanyi (Wendy) Yang is a Senior Consultant at StoneTurn with five years of experience in economic consulting and litigation support. Her practice focuses on applying empirical research methods – including consumer survey research, conjoint analysis, statistical and econometric analysis, sampling, and damages modeling – to address complex economic issues in consumer class action, intellectual property, healthcare, and other commercial disputes. She collaborates closely with economic experts to quantify consumer preferences, assess economic harm, and develop empirical evidence to support litigation across a wide range of industries, including telecommunications, automotive, consumer products, and higher education. Her recent work has included designing and analyzing conjoint studies, estimating consumer valuation and price premiums, and supporting expert reports in litigation, delivering clear, data-driven insights for clients and legal teams.
